"alice + olivia by Stacey Bendet Los Angeles Runway Show - Backstage and Front Row"
昨晚Alice+Olivia聯合Neiman Marcus在洛杉磯隆重的舉辦了Alice+Olivia品牌的第一場「即看即買」時裝秀,現已有12個單品在網上出售。
This white lace short evening dress and matching coat was one of the late Christian Dior’s creation designed before his death in fall in 1957. The evening dress was among those at the National press week showings in New York on Jan. 3, 1958 which featured fashions for spring, 1958. Dior called this collection, designed for the American market, The “New Era”. (Source: AP Photo, via Mashable)
服裝秀的概念已從二十世紀早期初舉行時有了根本的改變。在早期,時裝周其實是 “Press Week”(傳媒週)。1943年在紐約的Plaza Hotel首次舉行,而且只邀請時尚總編,編輯,和記者。原意是讓這些專家詳知時尚的趨勢,有所報導。秋季服裝雖二月秀出,七、八、九月份才能在旗艦店、零售商、或網上看到這些貨上市。由於時代的變化,時裝周現已有眾多時尚前衛的消費者和明星出席。近期眾多著名服裝設計師提出時裝周傳統的形式已無法滿足這個時代的消費者。
"alice + olivia by Stacey Bendet Los Angeles Runway Show - Backstage and Front Row"
隨Tom Ford和Burberry這些大品牌發表要開啟「即看即買」形式,Alice+Olivia昨日在洛杉磯的「即看即買」時裝秀引起了媒體的重視。
NEIMAN MARCUS PARTNERS WITH ALICE + OLIVIA BY STACEY BENDET
參加活動的當紅名人包括Emily Ratajkowski和Kourtney Kardashian。